{"title":"Mens","description":"\u003cp\u003eExplore men's techwear, avant-garde fashion and experimental outerwear from House of 404. Discover conceptual jackets and statement pieces shaped by technical, utility-inspired and futuristic design.\u003c\/p\u003e","products":[{"product_id":"ut_100","title":"UT_100","description":"\u003cp\u003eThe construction of UT_100 was made symmetrical to show that everything is right, but there is just one odd zipper that represents the doubts and feelings I had at that moment. The willingness to make it happen led me to design the wings at the back of the jacket. They define that even when you are feeling low or down, you just have to keep working hard and believe in yourself until you develop into something amazing and grow. UT_100 represents that feeling of doubt, the willingness to keep going, and the belief that something can eventually become more than what you imagined.\u003c\/p\u003e","brand":"House of 404","offers":[{"title":"S","offer_id":45421360218227,"sku":"10","price":8404.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":45421360250995,"sku":"11","price":8404.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":45421360283763,"sku":"12","price":8404.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":45421360316531,"sku":"13","price":8404.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/5737\/2275\/files\/EBF19C43-54C8-48BB-A056-877D342523A5.jpg?v=1789057978"},{"product_id":"j_100","title":"YJ_100","description":"\u003cp\u003eThere are moments in life when you feel that something is missing, an odd feeling that is difficult to explain. The slant pockets represent that oddness, that void that sometimes exists within us. The double zippers at the front of the jacket represent our ability to transform ourselves based on the scenario, to adapt and become what the moment requires. Then there are the buckles, representing the problems we carry with us throughout life. They may hold us back at times, but they also become a part of our journey. And finally, there is the lapel, representing success  a reminder that even after everything that happens to you, even after all the problems, doubts, and odd feelings, you will succeed one day. This jacket represents the journey of facing the void, overcoming problems, adapting to every situation, and continuing to move forward until you reach the success you always believed was possible.\u003c\/p\u003e","brand":"House of 404","offers":[{"title":"S","offer_id":45472052772979,"sku":null,"price":23404.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":45472052805747,"sku":null,"price":23404.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":45472052838515,"sku":null,"price":23404.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":45472052871283,"sku":null,"price":23404.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/5737\/2275\/files\/24466929-6BF8-427E-915F-5CC35E74CFF6.png?v=1789027561"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/5737\/2275\/collections\/Firefly_Gemini_Flash_make_a_model_wear_this_and_make_him_sit_on_couch_white_couch_with_whole_forest_as_bac_673431.png?v=1788339012","url":"https:\/\/houseof404.com\/collections\/mens-aesthetic.oembed","provider":"House of 404","version":"1.0","type":"link"}